Coloring inside the lines has always been a huge frustration for me. Not that I wanted or even had the talent to recreate the bold lies within my Superman coloring book – I just grew extremely frustrated that “the lines” were the limit of where my creativity could go. What are these guidelines and who decided them? More importantly, why were each of the crayons the size of small submarines – large cylinders of heavy wax – and entirely too bulky to hold? Trying to color the “S” on Superman’s chest with these was exasperating! Even if coloring book rules were to be followed, how could I receive my gold star when the tools to use were not useful to me? Read More »

If you were to judge the initial reaction of a random person to the word “advertisement,” chances are it would be negative: “Drink Coca-Cola,” “Eat McDonald’s,” “Drive a BMW.” It’s not a rare occasion that I find myself thinking, “My life is ruled by advertisers.” Whether you are watching television, listening to the radio, or perusing the Internet, advertisements can be frustrating and annoying. Read More »

As a communications major, several classes in Public Relations were required for graduation. Although some of my textbooks and classroom experiences were beneficial, nothing replaced being in the work world, and seeing Public Relations first hand.

The number of corporate executives who believe they are the sol face of their firm is shocking. While they clearly have a position of leadership that is respected and desirable, they are not the only PR agent for their corporation. Read More »

Over the past month, I have been on the road visiting clients and prospects.  Many organizations I have seen  have stuck out to me for common sense attributes that should penetrate any business or ministry if they wish to succeed. Read More »

I have heard that phrase for years. I have tried to buy the domain name. And after this week, I am even more convinced that life is truly centered around relationships.

This past week our team attended the ICRS convention in Orlando, Florida. The trip was packed with non-stop time together, back-to-back meetings, nice dinners, and – oh yeah – humidity. I had no doubt that our team had the intellectual and relational skills to make our company shine in the industry, but I did wonder what a 24/7-week together would look like. I was not disappointed. Read More »

There is one great asset that businesses and organizations may possess; one asset that is perhaps greater than all others. This asset is not for sale, though it is of tremendous worth. It cannot be sold, though it can be lost. This asset cannot give you a depreciating expense on your financials. It can be acquired only by being earned, and it may be lost if those things that earned it are abandoned.

This asset is loyalty, and there is no substitute for it. Read More »